Birmingham · app reporting practice

Monday numbers that match the release notes

Service Harborpoint sets up app analytics dashboards and the weekly reporting pack that product, finance, and support can share without arguing over definitions.

Most product teams already collect events. What they lack is a Monday report that names the same numbers for finance, support, and the person who ships the next release. We sit with that group, name the events, and leave a dashboard they can actually open without us.

Ask about a setup week

What you can commission

Work is scoped as a short engagement, not as access to software we host.

Dashboard reporting setup

A five-day engagement that turns scattered app events into a small live board and a one-page Monday pack your standing meeting can actually finish.

Event naming workshop

A half-day room (or call) where product, finance, and engineering agree what first open, trial, pay, and refund actually mean in this app.

Instrumentation review

A written pass over what is already firing: duplicate events, empty properties, and charts that still quote last year’s experiment names.

A report should survive the person who built it

We write event names in the language your team already uses on tickets: first open, trial start, paid convert, refund, and the two or three retention windows that actually change a release decision. Vanity charts stay off the home view.

Setup usually lasts five working days on site or over a shared screen, then a fortnight of questions while the first live week of numbers lands. Read how a setup week is paced.

Team gathered around a table during a planning session
“They refused to add a seventh tile for social shares. That annoyed me for a day, then the Monday pack finally fitted on one page.”

Priya N., operations lead, subscription learning app — Birmingham